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Agricultural Education and Communication

Agricultural Education and Communication

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Program Planning and Evaluation

Professional Certificate

You've been tasked with creating and executing an educational program to meet a need of an audience in your community. Whether it is creating an interactive workshop for adults in your neighborhood to give them an understanding of genetically modified organisms, or providing a basis for a department in your business to grasp what it means to be culturally proficient, you know this is going to be a big task. Where do you even start?

A collaborative effort between the Department of Agricultural Education and Communication and the Department of Family, Youth and Community Sciences at the University of Florida, the Program Planning and Evaluation professional certificate is designed with you in mind. The course will walk all learners through the life cycle of an informal educational program from start to finish, including conducting an audience needs assessment, recruitment, collecting feedback and measuring outcomes.


The course is broken up into 12 module topics, including the following examples.

  • Assessing needs and developing program priorities
  • Developing program and evaluation plans
  • Recruitment Strategies
  • Evaluation techniques
  • Writing Impact Statements

The group of faculty that created this program have more than 100 years of combined experience.

  • John Diaz, Ph.D.
  • David Diehl, Ph.D. 
  • Keith Diem, Ph.D.
  • Glenn Israel, Ph.D.
  • Sebastian Galindo, Ph.D.
  • Laura Warner, Ph.D.


Time: Successful course completion is estimated to take 12-15 hours, taken at your own pace when it fits your schedule.

Cost: No matter where in the world you reside the cost remains the same. The registration fee is $250.


Participants will have the tools to enhance the effectiveness of their programs by developing activities that are in tune with its target audience needs, effectively evaluate success, make data-driven improvements and are able market success.

Quote by Dr. Glenn Israel:


To register for the Program Planning and Evaluation certificate course, click here.

For questions regarding the certificate program, please contact Dr. John Diaz (

If you have trouble registering for the course, please contact Becky Raulerson (