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    Agricultural Education and Communication

    Agricultural Education and Communication

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    AEC horiztonal logo

    Lauri Baker, faculty in agricultural communication

    Lauri Baker

    Associate Professor

    Office 107
    1408 Sabal Palm Drive, Level 2
    PO Box 110126
    Gainesville, FL 32611
    352-273-2093
    lauri.m.baker@ufl.edu

    • Education
    • Education
      • Ph.D. Agricultural Education and Communication, University of Florida, 2011
      • M.S. Agricultural Education and Communication, University of Florida, 2009
      • B.S. Agricultural Communications, Texas Tech University, 2003
    • Research Areas
    • Research Areas
      • New-media technologies
      • Communication preferences and impact on local economies
      • Online technology for economic development
      • Marketing through new and social media
      • Strategic communication and audience analysis
      • Extension communication
      • Climate change and disaster communication
    • Research Profiles
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    • Organizations
      • American Association for Agricultural Education (AAAE)
      • Association of Communication Excellence in Agriculture, Natural Resources and Human Sciences (ACE)
      • Journal of Applied Communications (JAC), Editorial Board

    Dr. Lauri Baker is an associate professor of agricultural communication in the Department of Agricultural Education and Communication (AEC) at the University of Florida.

    Baker earned her bachelor’s degree in agricultural communications from Texas Tech University in 2003. Following her graduation, she served as Vice President and Director of Communication for the Texas Wheat Producers Board and Association. After four years in the industry, Baker returned to school to pursue her master’s degree in agricultural communication, this time at the University of Florida. She stayed to obtain her doctorate from the same department, graduating with her degrees in 2009 and 2011, respectively.

    Baker was faculty at Kansas State University for eight years before coming back to Gainesville. While at Kansas, she earned tenure and co-created the Center for Rural Enterprise Engagement (CREE), a faculty driven interdisciplinary research center that serves as a generator and source of knowledge about new-media marketing in an effort to enable rural and agriculture-based businesses to flourish in ever-changing environments. She continues her work with CREE and will integrate that work with her research appointment in the UF/IFAS Center for Public Issues Education.

    Throughout her experiences, Baker has developed a research line that is inclusive of communication preferences and impacts on local economies, new-media technologies, strategic communication and audience analysis, Extension communication, and climate change and disaster communication, among others.

    Awards & Honors

    Journal of Applied Communications Board Member, 2019

    ACE Research Director, 2016-2019

    Excellence in Research Award, presented by ACE, 2016

    NACTA Educator Award, 2016

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    Agricultural Education and Communication
    305 Rolfs Hall, PO Box 110540, Gainesville, FL 32611-0540
    352-392-0502

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