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Headshot portrait of John Diaz, assistant professor of Extension education

John Diaz

Assistant Professor
Extension Specialist

1200 N Park Road
Plant City, FL 33563

  • Education
  • Organizations

Dr. John Diaz is an Assistant Professor and Extension Specialist in the Department of Agricultural Education and Communication (AEC) at the University of Florida. He focuses on program evaluation, behavior change, social marketing and local resilience. Diaz has responsibilities in research, extension and teaching.

Diaz's research focuses on understanding the factors that influence behavior change and practice adoption among various stakeholder groups in extension activities related to local food systems, nutrition and wellness, natural resource management, conservation and community capacity building. As an interdisciplinary scholar, he earned two bachelor’s degrees, a master’s degree and doctorate from North Carolina State University.

Diaz’s extension program supports the mission of the University of Florida by developing strategies for creating and measuring impacts of Extension programs through program planning and evaluation. He focuses on enhancing the program development and evaluation competencies of extension and outreach professionals across a breadth of program areas.

Dr. Diaz also provides key leadership for IFAS in his role as president of the Coalition of Florida Extension Educators for Latino Communities (CAFE Latino). Diaz led the development of this new organization that now provides key services of IFAS Extension to its educators have the capacity and competency to serve the needs of Florida’s multicultural audiences. This include training (cultural competency, culturally responsive teaching and facilitating civil discourse), translation services, bilingual educational material development and general inquiries.

Diaz teaches a course in Program Development and Evaluation in Extension Education. He also serves as an adviser for the undergraduate Extension internship program and plays an important role in coordinating the Extension minor between Gainesville and Plant City.

Governance and Service Committees

Association Audit Committee, Association of International Agricultural and Extension Educators (2018-2020)

Faculty Senate, University of Florida (August 2017-Present)

Coalition of Florida Extension Educators for Latino Communities (CAFE Latino): Chair 

Preservation of Historic Buildings and Sites Committee, University of Florida (August 2017- Present)

Membership Services Committee Member, American Association of Agricultural Education (May 2017- Present)

Extension Education Evaluation Topic Implementation Group (Chair), American Evaluation Association (2017-2020)