Dr. Paul Monaghan

Contact
213 Rolfs Hall
PO Box 110540
Gainesville, FL 32611
352-294-1993
paulf@ufl.edu

Education
  • Ph.D. Anthropology, University of Florida, 2000
  • M.A. Latin American Studies, University of Florida, 1989
  • B.S. Political Science, University of Florida, 1982
Research Areas
  • Community based social marketing as a tool for environmental behavior change
  • Residential behavior in landscaping and the impact on natural resource sustainability
  • Using social marketing research to improve health and safety in the agricultural work place
Courses Taught
  • AEC 6300: Methodology of Planned Change
Organizational Membership
  • Society for Applied Anthropology

Dr. Paul Monaghan

Associate Professor

Dr. Paul Monaghan is an associate professor in the Department of Agricultural Education and Communication (AEC) with an appointment in the Center for Landscape Conversation and Ecology (CLCE), which promotes the protection and preservation of Florida’s natural resources and quality of life through responsible landscape management. He specializes in community-based social marketing and utilizes the methodology to develop research and Extension programs with the clientele of the CLCE.

Monaghan is a three-time alumnus of the University of Florida. He earned his bachelor’s degree in 1982, studying political science, before receiving his master’s in Latin American studies (1989) and his doctorate degree in anthropology (2000).

Monaghan has conducted extensive research with farmers in Florida, including dairy, organic and vegetable producers as well as nursery and fernery operators. He also comes to AEC with experience working with migrant farm worker communities and has spent time in Haiti conducting anthropological research.

Monaghan currently focuses his research on social marketing. More specifically, he combines community based research with social marketing as a tool for environmental behavior change, improving health and safety in the agricultural workplace and reducing the environmental impact of  residential landscaping..

In addition to his other appointments, Monaghan serves as faculty affiliate for Latin American Studies and the Master of Sustainable Development Practice (MDP) Program. He was a Class IX Fellow of the Florida Natural Resources Leadership Institute and continues his work with the program today. Lastly, Monaghan serves as part of the outreach  core for the Southeastern Coastal Center for Agricultural Health and Safety (SCCAHS).

Recent Publications

Hu, S., Hansen, G., & Monaghan, P. (2017). Optimizing Shoreline Planting Design for Urban Residential Stormwater Systems: Aligning Visual Quality and Environmental Functions. Hort Technology Vol 27(3) 310-318.

Morera, M.C., Monaghan, P.F., Dukes, M.D., & Breder, E. (2017). Predicting satisfaction with smart irrigation controllers and their long-term use among homeowners in central Florida. Journal of the American Water Resources Association Vol 53(4) 929-943.

Monaghan, P., Hu, S., Hansen, G,, Ott, E., Nealis, C. (2016). Balancing the Ecological Function of Residential Stormwater Ponds with Homeowner Landscaping Practices. Environmental Management Vol 58(5):843-856.

Monaghan, P., Ott, E. Wilber, W., Gouldthorpe, J., & Raceviskis, L. (2013). Defining audience segments for Extension programming using reported water conservation practices. The Journal of Extension, 51(6).

Monaghan, P., Forst, L., Tovar-Aguilar,J., Bryant, C., Israel, G., Galindo-Gonzalez, S., Thompson, Z., Zhu, Y., McDermott, R. (2011). Preventing Eye Injuries among Citrus Harvesters: The Community Health Worker Model. American Journal of Public Health, December, Vol. 101 (12), 2269-2274.