Social Marketing - Agricultural Education and Communication - University of Florida, Institute of Food and Agricultural Sciences

Agricultural Education and Communication

Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

New MREC Faculty: Catherine Campbell
In fall 2019, MREC welcomed Catherine Campbell as a new faculty member and statewide specialist based at the research center in Apopka. Campbell is an assistant professor in the UF Department of Family, Youth and Community Sciences with a focus on social science research in community food systems with the goal of better understanding behavior of all people involved in the food system from farm to

Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour, self-paced online certificate program was designed to provide an overview of this strategy as applied to Extension and outreach programming.