Social Marketing - Agricultural Education and Communication - University of Florida, Institute of Food and Agricultural Sciences

Agricultural Education and Communication

Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

UF/IFAS Spotlights: Vam York, Champion for Science
The year 2020 commemorates the centennial year of the passage of the 19th Amendment, a crucial achievement in the women’s suffrage movement. This milestone reminds us of the collective spirit marshaled to enact this change. Throughout the year, UF/IFAS is highlighting female researchers, educators, staff members, students and innovators who embodied a similar trailblazing spirit during their engagement with the university. These

Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour, self-paced online certificate program was designed to provide an overview of this strategy as applied to Extension and outreach programming.