Agricultural Education and Communication

Agricultural Education and Communication

Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

Research update: Ground-nesting and orchid pollinators
The UF/IFAS Honey Bee Lab has collaborated on research that led to two 2019 publications on wild pollinators. Below are summaries of the research as well as links to the full publications. Native orchid pollination This research was conducted through the collaborative efforts of UF/IFAS (Entomology and Nematology Department, Environmental Horticulture Department, and Florida Museum of Natural History) and the Agricultural

Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour, self-paced online certificate program was designed to provide an overview of this strategy as applied to Extension and outreach programming.