Agricultural Education and Communication

Agricultural Education and Communication

Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

Do you know a farmer … a scientist … a military member? Maybe not. But it matters, especially for inspiring youth to pursue STEM careers.
My work aims to improve public engagement with science. To me, that means I am trying to bring scientists together with stakeholders so that together, they can combine their expertises and concerns to address problems on which science can have input based on current understanding of how the world works (to me, probably most problems facing the world today, but I digress). One of the areas in which I do this specifically, through my work in

Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour, self-paced online certificate program was designed to provide an overview of this strategy as applied to Extension and outreach programming.