Social Marketing - Agricultural Education and Communication - University of Florida, Institute of Food and Agricultural Sciences

Agricultural Education and Communication

Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

Effects of prescribed fire on cattle use and foraging behavior
by Britt Smith, Postdoctoral Research Associate working jointly with Archbold Biological Station and the UF/IFAS Range Cattle REC on the USDA Long Term Agroecosystem Research (LTAR) Project Fire is a historic and important disturbance in Florida’s ecosystems. Fire consumes dead and living organic plant matter and with ample soil moisture, plants will quickly regrow resulting in lush and nutritious vegetation for livestock

Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour, self-paced online certificate program was designed to provide an overview of this strategy as applied to Extension and outreach programming.