Paul Monaghan, Assistant Professor

Dr. Monaghan comes to the department with a joint appointment in the Center for Landscape Conservation and Ecology.  He is a statewide specialist in community based social marketing (CBSM) with a 65% Extension appointment, 30% research and 5% teaching.  His focus is training Extension agents in the CBSM methodology and developing programs with homeowners and homeowner associations that reduce the environmental impact of landscape practices such as water and fertilizer use. Prior to this he was at the University of South Florida where he directed the Partnership for Citrus Worker Health, a CBSM campaign to improve workplace safety in agriculture.  He also has a long-term interest in development in Haiti and has conducted extensive research in that country.

Education

• University of Florida, Ph.D., Anthropology, 2000
• University of Florida, M.A., Latin American Studies, 1989
• University of Florida, B.A., Political Science, 1982

Research Areas

• Community based social marketing as a tool for environmental behavior change
• Residential behavior in landscaping and the impact on natural resource sustainability

Grants

• PI, Florida Nursery, Growers and Landscape Association Endowed Research Fund:  Using Community Based Social Marketing to Evaluate Homeowner Attitudes Towards Florida Friendly Waterfront Landscapes. 2008-2009.

• Co-PI, CDC Prevention Research Center Grant: Community-based Prevention Marketing (CBPM) Building Local Capacity for Disease Prevention and Health Promotion.  University of South Florida, College of Public Health. 2002- 2008.

• Co-PI, USF Collaborative for Children, Families and Communities: Camp Health Aides in Florida’s Citrus Groves 2006-2007. 

Recent Publications

Monaghan, P., Bryant, C.A., Baldwin, J.A., Zhu,Yiliang, Ibrahimou,B., Lind,J.D., Contreras, R.B., Tovar, A. Moreno, T. & McDermott, R.J. Using Community-based Prevention Marketing to Improve Farm Worker Safety.  Social Marketing Quarterly,  14 (4) 71-87, December 2008.

Monaghan, P.  Using a Cultural Consensus Analysis to Improve a Social Marketing Campaign for Citrus Workers. Practicing Anthropology, 30 (1) 36-39, Winter 2008.

Flocks, J.; Monaghan, P; Albrecht, S.; Bahena, A..  Florida Farmworker Perceptions and Lay Knowledge of Occupational Pesticides. Journal of Community Health, 32(3):181-194, 2007

Luque, J.; Monaghan, P., Contreras, R., August, E., Baldwin, J., Bryant, C. McDermott, R.   Implementation Evaluation of a Culturally Competent Eye Injury Prevention Program for Citrus Workers in a Florida Migrant Community.  Progress in Community Health Partnerships: Research, Education and Action, 1(1), 2007.