1200 N Park Road
Plant City, FL 33563

Dr. John Diaz

Assistant Professor, Extension Specialist

Dr. John Diaz is an assistant professor of extension education in the Department of Agricultural Education and Communication at the University of Florida. He focuses on program evaluation, behavior change, social marketing and local resilience. Diaz has a split assignment with responsibilities in research, extension and teaching.

Diaz research focus is on understanding the factors that influence behavior change and practice adoption among various stakeholder groups in extension activities related to local food systems, nutrition and wellness, natural resource management, conservation and community capacity building. As an interdisciplinary scholar, he earned two bachelor’s degrees, a master’s degree and doctorate from North Carolina State University.

Diaz’s extension program supports the mission of the University of Florida by developing strategies for creating and measuring impacts of Extension programs through program planning and evaluation. Extension programming focuses on enhancing the program development and evaluation competencies of extension and outreach professionals across a breadth of program areas.

Diaz teaches course program development and evaluation. He also serves as an advisor for the undergraduate Extension internship program and plays an important role in coordinating the Extension minor between the Gainesville and Plant City Campus.

Recent Publications 

Diaz, J., Bardon, R., Hazel, D., Bruce, J., & Jayaratne, K.S.U. (in press). The Role of Extension in the Coordination of Working Partnerships among Diverse Stakeholder Groups for the Sustainability of Rural Landscapes. Journal of Human Sciences and Extension.

Diaz, J., Bardon, R., Hazel, D., Bruce, J., Jayaratne, K., & Velez, A. (2017). Factors Influencing the Success of a Market Based Conservation Initiative to Promote Military Land-Use Compatibility. Environment and Ecology Research 5(6), 443-452. doi:10.13189/eer.2017.050605

Diaz, J., Bardon, R., Hazel, D., Bruce, J., & Jayaratne, K.S.U. (2017). Lessons Learned for Military-Based Partnerships for Landscape-Scale Conservation: A Case Study of the North Carolina Sentinel Landscapes Partnership. Journal of Community Engagement and Scholarship, 10(1): 24-35.

Diaz, J., Evans, J., Jayaratne, K., and Bruce, J. (2017). A Framework for the Evaluation of Large-Scale Regional Conservation and Management Strategies. Journal of Extension, 55(3): 3IAW3. Available online at

Velez, A., Diaz, J., & Wall, T. (2017). Potential for multimedia dissemination of the Santa Ana Wildfire Threat Index: Understanding information seeking and wildfire preparedness among Southern California WUI residents. International Journal of Wildland Fire.

Governance and Service Committees

Faculty Senate, University of Florida

Preservation of Historic Buildings and Sites Committee, University of Florida

Department of Agricultural Education and Communication Social Committee, University of Florida

Membership Services Committee Member, American Association of Agricultural Education