Dr. Paul MonaghanAssistant Professor

Assistant Professor
Extension Education
213 Rolfs Hall
352-294-1993
paulf@ufl.edu

Dr. Monaghan is an Assistant Professor in the department with an appointment in the Center for Landscape Conservation and Ecology (CLCE), which promotes the protection and preservation of Florida’s natural resources and quality of life through responsible landscape management. He specializes in community based social marketing and utilizes the methodology to develop research and Extension programs with the clientele of the CLCE. He has an MA in Latin American Studies and a PhD in Anthropology, both from the University of Florida. He has conducted extensive research with farmers in Florida, including dairy, organic and vegetable producers as well as nursery and fernery operators. In addition to his interests in social marketing and community participation in the service of natural resource conservation, he has experience working with migrant farm worker communities and has spent time in Haiti conducting anthropological research.

Employment

  • University of Florida, Assistant Professor, 2008-present, Department of Agricultural Education and Communication
  • University of South Florida, Assistant Research Professor, 2002-2008, College of Public Health, Florida Prevention Research Center
  • University of Florida, Research Assistant, 1999-2002, Department of Health Policy and Epidemiology

Education

  • University of Florida, Ph.D., Anthropology, 2000
    Dissertation title: “Peasants, the State and Deforestation in Haiti’s Last Rainforest”
  • University of Florida, M.A., Latin American Studies, 1989
    Thesis title: “Women in the New Industrial Labor Force in Haiti”
  • University of Florida, B.S., Political Science, 1982

Training, Volunteer Activities, and Awards and Honors

  • Fellow, Florida Natural Resources Leadership Institute, Class IX
  • Charter Member, Immokalee Lions Club, 2006-present
  • NIH Health Disparities Scholar 2004-2005

Research Areas

  • Community based social marketing as a tool for environmental behavior change
  • Residential behavior in landscaping and the impact on natural resource sustainability

Research

  • Principal Investigator. Using Community Based Social Marketing to Evaluate Homeowner Attitudes Towards Florida Friendly Waterfront Landscapes. 2008-2009.
  • Project Director. The Partnership for Citrus Worker Health, a community-based prevention marketing demonstration project of the Florida Prevention Research Center, University of South Florida, 2002-2008.
  • Researcher/Interviewer. Together for Agricultural Safety, National Institute of Environmental Health Sciences Community Based Prevention/Intervention Research project. Department of Health Policy and Epidemiology, University of Florida, 1999 – 2002.
  • Researcher/Interviewer. Survey of sustainable agricultural practices in Florida: organic farms, vegetable crops, nurseries and dairies. Institute of Food and Agricultural Sciences, University of Florida, 1993.

Materials Development

  • Video Producer. “Macaya, Hidden Treasure.” Biodiversity Support Project, Haiti/Washington D.C., 1996.
  • Project Coordinator. “Expanded Food and Nutrition Education Program, Haitian Initiative for Pregnant and Nursing Mothers” videotaped and written training materials. University of Florida Department of Home Economics, 1994-95.

Teaching

  • Visiting Assistant Professor. Department of Anthropology, University of Florida. Cultural and Racial Minorities, Applied Anthropology, Women in Development, 2000-01.
  • Teaching Assistant. Department of Anthropology, University of Florida. Biological and Cultural Anthropology, 1990-92.

Consulting

  • Assessment Coordinator. Farmworker Network for Economic and Environmental Justice, national assessment of the environmental justice movement. 1999-2001.
  • Consulting Anthropologist, Macaya National Park, Haiti. Florida Association of Voluntary Agencies for the Caribbean and Central America, 2000. Site visit for development of an environmental education project with Quisqueya University.
  • Florida Association of Voluntary Agencies for the Caribbean and Central America, 1999. Site visit with consultative team from the United States Park Service on developing eco-tourism in the Haitian national parks.
  • World Bank, 1996. Evaluation of community needs in the buffer zones of the national parks of Haiti.
  • U.S. Agency for International Development, Haiti, 1988-1990. Design and evaluation of program interventions for community development.

Research Support

  • PI, Florida Nursery, Growers and Landscape Association Endowed Research Fund: Using Community Based Social Marketing to Evaluate Homeowner Attitudes Toward Florida Friendly Waterfront Landscapes. 2008-2009.
  • Co-PI, Camp Health Aides in Florida’s Citrus Groves. USF Collaborative for Children, Families and Communities, 2006-2007.
  • Co-PI, Partnership for Citrus Worker Health, pilot project of CDC center grant: Community-based Prevention Marketing (CBPM) Building Local Capacity for Disease Prevention and Health Promotion. 2002- 2008.
  • Co-PI (with the Farmworker Association of Florida), National Eye Institute Healthy Vision Community Award 2005 and 2006.
  • Co-Investigator, Association of Schools of Public Health TransAssociation Partnership Grant 2003-2004. Reducing Eye Injuries among Seasonal and Migrant Farmworkers.
  • Co-Investigator, Together for Agricultural Safety, National Institute of Environmental Health Sciences Community Based Prevention/Intervention Research Project. 1999-2002.

Recent Publications

  • Mayer, B.A., Flocks, J.D., & Monaghan, P. The Role of Employers and Supervisors in Promoting Pesticide Safety Behavior Among Florida Farmworkers. American Journal of Industrial Medicine 53:814-824. 2010.
  • Bryant, C. A., McCormack Brown, K.R., McDermott, R. J., Debate, R., Alfonso, M.L., Baldwin, J.A., Monaghan, P., Phillips, L.M. Community-Based Prevention Marketing: A New Framework for Health Promotion Interventions. In, Emerging Theories in Health Promotion Practice and Research. DiClemente, R.J., Crosby, R.A., and M.C. Kegler, eds. San Francisco: Jossey Bass. 2009.
  • Monaghan, P., Bryant, C.A., Baldwin, J.A., Zhu,Yiliang, Ibrahimou,B., Lind,J.D., Contreras, R.B., Tovar, A. Moreno, T. & McDermott, R.J. Using Community-based Prevention Marketing to Improve Farm Worker Safety. Social Marketing Quarterly 14(4): Winter 2008.
  • Monaghan, P. Using a Cultural Consensus Analysis to Improve a Social Marketing Campaign for Citrus Workers. Practicing Anthropology 3 (1), Winter 2008.
  • Flocks, J.; Monaghan, P.; Albrecht, S.; Bahena, A.. Florida Farmworker Perceptions and Lay Knowledge of Occupational Pesticides. Journal of Community Health 32(3):181-194, 2007.
  • Luque, J.; Monaghan, P., Contreras, R., August, E., Baldwin, J., Bryant, C. McDermott, R. Implementation Evaluation of a Culturally Competent Eye Injury Prevention Program for Citrus Workers in a Florida Migrant Community. Progress in Community Health Partnerships: Research, Education and Action. 1(1), 2007.
  • Flocks, J. Monaghan, P. ¡Viva México! Mexican Independence Day Festivals in Central Florida. In, C. Ray (ed), Southern Heritage on Display. Tuscaloosa, AL: University of Alabama Press 2003.
  • Flocks, J., Clarke L., Albrecht, S., Bryant, C., Monaghan P., and Baker, H. Implementing a Community-Based Social Marketing Project to Improve Agricultural Worker Health. Environmental Health Perspectives Supplement 3:461-147, 2001.
  • Swisher, M.E., Monaghan, P. and Van Horn, J.J. Florida’s Dairy Industry Adopts Environmental Management Practices, Home Economics Department/Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences. Gainesville, FL: University of Florida, 1995.
  • Swisher, M.E. and Monaghan, P. Organic Farming: An Alternative for Florida Agriculture? Florida Scientist 58(1), 1995.
  • Ferguson, J.J., Swisher, M.E. and Monaghan, P. Commercial Organic Citrus Production in Florida. Proceedings of the Florida State Horticultural Society 107: 26-29, 1995.
  • Monaghan, P., Brinen, G., Kostewicz, S. Organic Vegetable Production in Florida. Proceedings of the Florida State Horticultural Society 107: 377-380, 1995.
  • Swisher, M.E., Monaghan, P., Schuster, D. and Brinen, G.A. A Profile of Florida’s Organic Vegetable Farmers. Florida Cooperative Extension Service, Energy Extension Service. Gainesville, FL: University of Florida, 1994.
  • Monaghan, P. The Role of Women Workers in Haitian Industrial Development, Florida Journal of Anthropology 16(7):9 – 17, 1991.
  • Monaghan, P. Urbanism in R. Lawless (ed.), Haiti: A Research Handbook. New York: Garland, 1990.

Unpublished Reports

  • Forst, L. Monaghan, P., Harris, C. SUMMARY REPORT Reducing Eye Injuries in Migrant Farm Workers in Florida, A Transassociation Project Funded by: Association of Schools of Public Health T3287-22/22 and T3119-23/23 October 1, 2003-April 30, 2004.
  • Shearer, B., Koenings, M., Cummins, G., Donahue, J.,Monaghan, P. Ecotourism and Poverty: Haiti National Parks. U.S. National Park Service Assessment, 1999.
  • Monaghan, P. Three Communities in the Macaya Bioshpere Reserve: A Report on Fieldwork in the Southern Mountains of Haiti. Gainesville, FL: University of Florida/IFAS, USAID, 1988.

Presentations

  • Monaghan, P. Thinking Like a Marketer: How to Improve Environmental Outcomes Using Social Marketing. In- Service Training, Extension Professional Associations of Florida. August 31-September 3, 2009, Orlando, Florida.
  • Mashburn, D., Monaghan, P. Harder, A., Israel, G., Irani, T. Lessons Learned from a Camp Health Aide Safety Program for Farm Workers. The Association for International Agricultural and Extension Education, 25th annual conference, May 24-27, 2009, San Juan, Puerto Rico.
  • Monaghan, P., Galindo-Gonzalez, S., Tovar, A., Israel, G., Collaborating with Farmworkers to Develop New Safety Technology. Southern Rural Sociological Association Annual Meeting. February 1-3, 2009, Atlanta, Georgia.
  • Monaghan, P. Immigration, Global Migration and the Agricultural Workforce. Panelist. Annual Meeting of the American Agricultural Economics Association, July 29, 2008, Orlando, Florida.
  • Monaghan, P. Using Cognitive Methods to Understand Farmworker Attitudes on Safety. The Society for Applied Anthropology, 67th Annual Meeting March 28-31, 2007, Tampa, Florida.
  • August, E. and Monaghan, P. The Partnership for Citrus Worker Health: A Case of University-Community Collaboration with Farmworkers in Florida. The Society for Applied Anthropology, 67th Annual Meeting March 28-31, 2007, Tampa, Florida.
  • Amador, E., and Monaghan, P. Farmworker Safety and the Insecurity of Immigration Status. The Society for Applied Anthropology, 67th Annual Meeting March 28-31, 2007, Tampa, Florida.
  • Monaghan, P. and Forst, L. Adopting the Community Health Worker Model to Reduce Eye Injuries Among Citrus Harvesters. Annual Meeting of the American Public Health Association, November, 2007, Boston, Massachusetts.
  • Monaghan, P. Agricultural Workers Promoting Their Own Safety: How Orange Pickers in Florida Decide to Use Safety Glasses. The Society for Applied Anthropology 65th Annual Meeting, March 30- April 3, 2005, Santa Fe, New Mexico.
  • Monaghan, P., Bryant, C., Moreno, T., McDermott, R., Forthofer, M., McCormack Brown, K. Collaboration on migrant health issues among diverse communities: Lessons learned from the Partnership for Citrus Worker Health in Immokalee, Florida. American Public Health Association 132nd Annual Meeting, November 6-10, 2004 Washington, D.C.
  • Esposito, A., & Monaghan, P. Connecting Workers with the Development and Promotion of Safety Programs: The Eye Safety Project of the Partnership for Citrus Worker Health. National Registry of Environmental Professionals, Annual Meeting, November 3-4, 2004, San Antonio, Texas.
  • Monaghan, P., Forst, L. Harris, C., Skinner, S,, Zanoni, J. The Farmworker Eye Injury Project in Florida: Combining Camp Health Aides and Social Marketing to Improve Agricultural Safety. National Symposium on Agricultural Health and Safety presented by NIOSH Agricultural Health and Safety Centers, North American Agromedicine Consortium and the National Institute for Farm Safety. June 20-24, 2004, Keystone, Colorado.
  • Monaghan, P. and Duque, M.C., A Comparison of Farmworkers and their Employers’ Perceptions on Workplace Risk and Costs of Prevention. The Society for Applied Anthropology 64th Annual Meeting, March 30-April 3, 2004, Dallas, Texas.
  • Monaghan, P. Social Marketing for Agricultural Safety; Reconciling Different Audiences. Annual Meeting of The Society for Applied Anthropology 63rd Annual Meeting, March 19-23, 2003 Portland, Oregon.
  • Monaghan, P. Pesticides, Stakeholders and Agricultural Labor in Florida. The Society for Applied Anthropology 62nd Annual Meeting, March 6-10, 2002, Atlanta, Georgia.
  • Monaghan, P., Flocks, J. and Bahena, A. The Role of Supervisors in Agricultural Safety: Issues for Formative Research and Marketing Social Marketing in Public Health Conference, June 19-22, 2002, Clearwater, Florida.
  • Monaghan, P. and Flocks, J. Mayordomo in the Middle: Balancing the Pressures of Production and Worker Safety. The Society for Applied Anthropology 61st Annual Meeting, March 28-April 1, 2001, Merida, Mexico.
  • Monaghan, P. Ecotourism in a Haitian Rainforest: Can Local Peasants Make it Successful? American Anthropological Association, 99th Annual Meeting, November 15-19, 2000, San Francisco, California.
  • Monaghan, P. Duvalierist Politics and the Last Rainforest in Haiti. The Society for Applied Anthropology 60th Annual Meeting, March 21-26, 2000, San Francisco, California.
  • Monaghan, P. Peasants, the State and Colonization of Haiti’s Last Rainforest. Latin American Studies Association XXII International Congress, March 16-18, 2000, Miami, Florida.
  • Flocks, J. and Monaghan, P. Reducing the Risk of Pesticide Exposure in the Fern and Foliage Industries. Society for Applied Anthropology 59th Annual Meeting, April 21-25, 1999. Tucson, Arizona.