Case Study Characteristics
They do not have to be long.
They can range from a few paragraphs to a few pages (usually no more than
four typed pages).
They can be real-life (no names changed) or
fictitious (fictionalize a situation that has happened to you).
Thereís a dilemma that needs to be solved,
with some information missing, and "solutions" must be within the control
of the protagonist. You can write the dilemma so that it can reach one
of three analytical dimensions:
Here is a problem; here is a solution. Does
the solution fit? Are there alternatives?
Here is a problem. What are the solutions?
Here is a situation. What are the problems?
What are the solutions?
There are no "right and wrong" answers. If
everything is "cut and dry," thereís no learning that takes place.
They can be on any issue you have dealt with.
Possible ideas are as follows:
Interpersonal communication -- Discussing
ideas with someone one on one.
Organizational communication -- How communication
works at work.
Crisis communication -- Dealing with an unexpected
situation. (Examples: Recalls, chemical spills, food safety)
Issues communication -- How you deal with
issues. (Examples: Animal rights, organic food, environmental)
Media relations -- How you communicate with
and through the media.
Agricultural "sustainability" communication
-- How you present a consistent message about agriculture, through such
areas as advertising, public relations, and industry relations.
As you can see, just about everything you
do will fall under one of these categories. (So donít delay; write today!)
- Questions that you may want readers to answer
also may be included