Case Study Characteristics

They do not have to be long. They can range from a few paragraphs to a few pages (usually no more than four typed pages).
They can be real-life (no names changed) or fictitious (fictionalize a situation that has happened to you).
There’s a dilemma that needs to be solved, with some information missing, and "solutions" must be within the control of the protagonist. You can write the dilemma so that it can reach one of three analytical dimensions:

Here is a problem; here is a solution. Does the solution fit? Are there alternatives?
Here is a problem. What are the solutions?
Here is a situation. What are the problems? What are the solutions?

There are no "right and wrong" answers. If everything is "cut and dry," there’s no learning that takes place.
They can be on any issue you have dealt with. Possible ideas are as follows:

Interpersonal communication -- Discussing ideas with someone one on one.
Organizational communication -- How communication works at work.
Crisis communication -- Dealing with an unexpected situation. (Examples: Recalls, chemical spills, food safety)
Issues communication -- How you deal with issues. (Examples: Animal rights, organic food, environmental)
Media relations -- How you communicate with and through the media.
Agricultural "sustainability" communication -- How you present a consistent message about agriculture, through such areas as advertising, public relations, and industry relations.
As you can see, just about everything you do will fall under one of these categories. (So don’t delay; write today!)